The RStaurant by Audi

The RStaurant "Premium fast Food" pop-up campaign was commissioned by Audi as a unique format for unique dining and entertainment.

In my role as art director, I had direct involvement with the look and feel of the brand, the restaurant itself, logo, key visuals, menus and the artwork on the walls. It has been used in several locations in the past few years. Here are some impressions of the first two editions. Photos by Ralf Ruehmeier.